Privacy Policy

Last updated: February 6, 2026

This Privacy Policy explains how Protly, LLC ("Protly," "we," "us," or "our") collects, uses, discloses, and protects your information when you use the Protly mobile application, website, and related services (collectively, the "Service").

By using the Service, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree, do not use the Service.

1. Introduction

Welcome to Protly. We are committed to protecting your privacy and handling your information responsibly. This Privacy Policy describes what information we collect, how we use it, and the choices you have regarding your data.

2. Information We Collect

We collect information you voluntarily provide to us and information collected automatically when you use the Service.

Personal Information

This may include:

  • Name and email address
  • Account credentials
  • Optional profile details you choose to provide

Health and Nutrition Data (Sensitive)

To provide protein tracking and nutrition features, we collect health and nutrition information you voluntarily enter, such as:

  • Protein intake and meal logs
  • Dietary preferences and goals
  • Food photos (if you choose to upload them)

You control what health information you provide. The Service cannot function properly without basic nutrition data.

Automatically Collected Information

When you use the Service, we automatically collect:

  • Device and operating system information
  • App version
  • IP address
  • Usage activity and feature interaction
  • Crash and performance data

3. How We Use Your Information

We use your information to:

  • Provide, operate, and maintain the Service
  • Create and manage your account
  • Track nutrition and protein intake
  • Generate insights related to your usage
  • Send service-related notifications
  • Respond to support requests
  • Improve functionality, performance, and security
  • Detect and prevent fraud or misuse
  • Comply with legal obligations

4. Health Data Consent

Health and nutrition data is considered sensitive.

By creating an account and voluntarily entering health or nutrition information, you expressly consent to our collection, use, storage, and processing of this data for the purposes described in this Privacy Policy.

You may delete your health data or your account at any time.

5. Data Storage and Security

We use industry-standard safeguards to protect your information, including encryption in transit and secure server infrastructure.

While we take reasonable measures to protect your data, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Data Sharing and Disclosure

We do not sell your personal information.

We may share your information only in the following situations:

  • With trusted service providers who help operate the Service (such as hosting, analytics, or customer support), and only as necessary to perform their services
  • To comply with legal obligations or valid governmental requests
  • In connection with a merger, acquisition, financing, or sale of assets
  • In an aggregated or anonymized form that cannot reasonably identify you

7. Data Retention

We retain your information only for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy.

In general:

  • Account and health data are retained until you delete them or delete your account
  • Usage and security logs are retained for a limited period
  • Backups are retained for limited durations as part of standard operational practices

Data is deleted or anonymized when no longer needed, unless retention is required by law.

8. Your Privacy Rights

Depending on your state of residence, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Delete your personal information
  • Receive a copy of your data
  • Limit the use of sensitive personal information

We will not discriminate against you for exercising your privacy rights.

California Residents: California residents have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know, delete, correct, and limit the use of sensitive personal information.

To exercise your rights, contact us at support@protly.app. We will respond within legally required timeframes.

9. Children's Privacy

The Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will delete it.

10. Third-Party Services

The Service may contain links to or integrate with third-party services. Their privacy practices are governed by their own policies, and we are not responsible for them.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes become effective when posted. If changes are material, we may notify you through the Service or by email.

12. Contact Us

If you have questions or concerns about this Privacy Policy, contact us at:

Email: support@protly.app
Company: Protly, LLC
Address: [Insert mailing address]